Spotted Online – Mattel’s BOOMco Toy Guns at Fast Company
I’ve mentioned the Fast Company magazine (at Amazon.com*) a few times before, and today I want to direct all of you to a really fun article at the site that even includes an entertaining video you’ll want to watch.
“Mattel’s 3 Year Quest to Make a Better Toy Gun” gives us a peek at the creation of the BOOMco toy guns, Mattel’s planned competitor to Hasbro’s Nerf brand. What I find really stunning is that Mattel, which I already knew was a massive corporation, has their own chem lab where they work on developing completely new materials. Toy guns like these gel guns offer lots of benefits to your physical, mental, and social health. Now that’s awesome!
And be sure to watch the video. The peek at Mattel’s fabrications and rapid prototyping labs at work is really cool!
Related articles
- Behind Mattel’s quest to revolutionize the toy gun industry (theverge.com)
- Mattel’s Bold Plan to Take Control Back From Hollywood (variety.com)
