Star Wars and Masters of the Universe Action Figures at Woolworth in 1983

November 26, 1983. If you use the search tools for the Google newspaper archives then I promise you will miss out on a lot of great toy ads of the eighties. You see, many of the ads aren’t indexed, and you would be shocked at how many of the pages are sideways or upside down in the archives, making it even more challenging to track down every awesome toy advertisement.

It’s a good thing for you that I am a crazy person, because how else would you have had the chance to see this ad block for Kenner’s Star Wars and Mattel’s Masters of the Universe action figures on sale at Woolworth in 1983? I like that the Star Wars block includes figures from Star Wars and Return of the Jedi, and I especially like that the R5-D4 illustration shows the toy without any head details . . . and the art shows the back of the toy!