Star Wars Wuher Action Figure Ad from Star Wars Insider #50
From the summer of 2000 comes this Hasbro ad for the exclusive Star Wars Power of the Force Wuher* action figure. Can you believe how different collecting is today when compared to the late 90s and early 2000s? Let’s ignore the fact that a toy company was running print ads and instead zero in on all of the energy sunk into promoting an exclusive action figure for the Star Wars fan club.
Does that even happen these days?
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I definitely still see print ads for action figures (mainly in fan magazines and comics). I think it’s not nearly as prevelant as it used to be though. Most of what I’m seeing are for entire lines though–those new Marvel figures with the switchable body parts are on the back cover of a lot of their comics these days.