“Last time, they just shipped too much.”
I shared a wsj.com video last month in which they talked Star Wars toys, mentioning…
hasbro
“Zoids: Mobilize Your Forces”
After yesterday’s Zoids ad from 2002 it felt completely appropriate to share another ToyFare ad…
“Zoids: Get Mobilized.”
Exactly how many times have toymakers tried to make this line work in the U.S.?…
Spotted Online – 1973 G.I. Joe Adventure Team Catalog at Plaid Stallions
Books like G.I. Joe and Other Backyard Heroes* and GI Joe: The Complete Story of…
“Figures so cool, they’re practically frozen” in 2007
Whenever Hasbro wants to excite the older generation of Star Wars fans they bring out…
1990 Transformers Toy Catalog
I wrote all about the old toy pack-in catalogs when I put together Each Sold…
“Kiddy craze centers on robot toys”
I posted this 1984 Associated Press newspaper article last summer (posted here), but when I…
G.I. Joe Skystriker 1984 Newspaper Ad
Once I finish my two books on Kenner’s nineties Star Wars toys (both books are…