Activision, Lionel, Mattel, TSR, and More in Boys’ Life in 1981
Offering up a list of suggested Christmas gifts is an important part of many magazines,…
mattel
1981 Advertisement for Mattel’s Electronic Dungeons & Dragons Computer Labyrinth Game
We’ve seen Mattel’s Electronic Dungeons & Dragons Computer Labyrinth a few times before (newspaper ad,…
“Stars of the season” in 1985
Hasbro’s G.I. Joe and Mattel’s Masters of the Universe each appear in this short newspaper…
Masters of the Universe Action Figures on Sale in 1984
From the same newspaper as that recent G.I. Joe Skystriker advertisement comes this dark, grainy…
“Mattel hopes new chairman is ‘He-Man’ to the rescue” in 1987
If you’ve read Toy Monster* and Mastering the Universe* then you’re well aware of the…
Super7 Expanding Masters of the Universe Support
Fans of Mattel’s Masters of the Universe series (find at Amazon.com*) got a bit of…
Micronauts and Shogun Warriors
Mego’s Micronauts and Mattel’s Shogun Warriors are only two of the toylines featured in this…
1977 Newspaper Ad Featuring Mattel’s Pulsar and Ideal’s Electroman
The success of Star Wars in 1977, combined with the lack of official action figures…