“Toy makers search for expandable ‘concepts'”
This N.Y. Times News Service article from 1985 caught my eye the instant I stumbled…
mattel
Hot Wheels Ad from 1970 Life Magazine Ad
The world was a very different place back in 1970. How else would you explain…
Masters of the Universe, Voltron, Transformers, and More Advertised in 1985
Last week I posted a 1986 newspaper ad featuring the Transformers Triple Changers, including Blitzwing,…
Mattel’s “Captain Power” in Popular Science
You remember Captain Power, right? Mattel’s action figure and television series in which the toys…
Chinese Toy Workers Protest
A factory in China that supplies Mattel’s Power Wheels toys (Amazon.com search*) has closed, resulting…
Star Wars, Masters of the Universe, Strawberry Shortcake, and Robo Force in 1984
The absolute coolest part of this 1984 toy ad from the Southeast Missourian newspaper is…
Hasbro vs Mattel, Hasbro Performing Better
A Wall Street Journal post from a few weeks ago reports that: “Hasbro’s shares are…
“Mattel stops sale” in 1979
Earlier this year I shared a 1979 newspaper article about Mattel’s recall of Battlestar Galactica…