“Hot Wheels celebrating a billion cars on the road”
According to hotwheelsmedia.com the company has sold more than four billion Hot Wheels toy cars…
newspaper
1970 Newspaper Ad Featuring Ideal’s “Bang Box” Game
A few days ago I posted the commercial for Ideal’s Bang Box game. The explosive…
“Mattel sees Web driving Hot Wheels sales”
The February 8, 2002, issue of the Reading Eagle newspaper reprints this Wall Street Journal…
“Free Hot Wheels Car” in 1982
You may remember last week’s post about a similar offer from 1981, but when you…
“‘Minority Report’ work of a master”
Following up on the new Minority Report television series (posted here) I set out into…
“Kids, Meet Captain Hot Wheels” in 1983
June 2, 1983. The Toledo Blade newspaper announces to children of Toledo that ‘Captain Hot…
Savage Mondo Blitzers and Name Controversy in 1992
I stumbled across this 1992 newspaper article while exploring the online Google archives, and I…
1987 Newspaper Article on Tonka Buying Kenner
I’ve shared old news about this before, and my two action figure marketing books —…