“The last smashing days of this spectacular…”

December 15, 1977. Who wants to go see Star Wars for Christmas in 1977? This newspaper ad for the “. . . last smashing days of this spectacular . . . ” shows the film running in its 25th week, an amount of time in theaters unheard of in today’s market of rush to release movies for sale to homes. Remember, kids, that this was long before many homes had any sort of way to watch films at home. You wanna see Star Wars multiple times in 1977? You go to your local theater!