ToyFare “Now Monthly from Wizard Press” in July 1997

This full-page advertisement for Wizard’s ToyFare magazine (find at Amazon.com*) comes from the July 1997 issue of InQuest. What this ad does more than anything else is to remind us just what a powerhouse Wizard Publishing was in the comic/gaming/toy industry of the nineties. Looking at Wizard today, which mostly runs conventions, the company is nothing like the magazine publisher that it was back when this ad first ran . . . two decades ago!